Following the noteworthy change in dynamics in the real estate sector after the implementation of the Real Estate Regulation and Development Act (RERA) and the Goods and Services Tax (GST) developers are gradually becoming reliant on channel partners to push sales through innovative ideas. The term channel partners might appear new for the home buyers. But one must not confuse the channel partner with the broker.

Channel partners are progressively acting as advisors and sales professionals, rather than mere brokers. There is a massive difference between the two. A broker is one who acts as a link between the buyer and the seller and takes a commission from both parties. Channel partners are consultants, who are given the responsibility of selling the realty projects by the builders and /or developers. The selling services are designed but are not limited to a pre-agreed duration, for which these channel partners receive a set of fees from the developer for the services rendered but nothing is charged from the buyer. On the other hand, the buyer or investor receives free services such as site visits, pick and drop, loan assistance, post-sales services, etc. This marketing technique means that the industry is getting more organized and transparent. The buyer can rely on these channel partners who make the property search experience more reachable and hassle-free. Having a channel partner as a consultant eases the processes of looking for a property a lot more and also increases options for customers. The customers can engage with channel partners after extensive diligence and let them play an advisory role by guiding them appropriately.

RERA Approved: RERA provides the home buyers with a perfect intent to scrutinize the whole accreditation of the real estate property they are looking for. As per the act, all developers and channel partners who want to provide services must register under RERA. Buyers can trust channel partners more because they are registered with RERA. Channel partners add more value in marketing and sales. They increasingly act as advisors and sales professionals rather than brokers. They are taking more responsibility and are accountable, for their registration under RERA. Developers/agents are liable to disclose all details of the project. The regulator will keep track of all registered channel partners on the website.

Discounts and Best Deals: A channel partner can save you a lot of money by getting the buyers heavy discounts and the best deals in the market. Hiring a great channel partner can save you a lot of money, as the right consultant will not only negotiate effectively on your behalf but also know of the pitfalls or hidden charges to look for as the transaction moves along, saving the buyer’s money in the process.

 

Best Properties as per your requirement and budget: A channel partner may have better information about the market than a buyer, so he/ she can help you in providing the best properties according to your requirement and budget. If you are planning to buy a home directly, you may not able to find a suitable house in your budget or you may not get the real market price for a property. Each property price would differ according to location, amenities, and time. Finding the best home will be a difficult task or you will need to spend a longer period of time to know about the market trend in each area. Channel partners act as advisors and the buyer can leave the stress of market research to the consultants.

Helping You to Find Best Location: All properties can’t be a similar price in a city and each project value would be different according to location. A channel partner would help you to find your best location based on your requirement and budget. A buyer/investor needs to aware of every location since some areas are recognized for residential property and others are for commercial properties. As a buyer or investor, you also need to know possible future developments in the particular area.

Providing End to End Real Estate Service: Approaching a builder directly may not get you all services and fulfilling formalities required to own a property. But a proper real estate channel partner can give you all end-to-end service required such as free site visits, pick and drop, documents, loan assistance, post-sale services, etc. A marketing consultant can provide other home and after-sales services such as interior designing work or he/ she can able to provide you with a good service provider. This would help the buyer/investor save time or even save money by getting services according to their needs and requirements. PropertyXpo is the fastest-growing property in Gurgaon. It is an HRERA authorized channel partner providing end-to-end real estate services in Gurgaon.