Birla estates is planning to add 3-4 projects and aiming to be top builders over the next five years. The B K Birla group realty firm i.e. Birla Estates have decided to invest 1350 crores. CEO of Birla estates K T Jithendran had said in an interview that company had launched three residential projects for expansion purpose. He also added that “We want to become top builders in the next 4-5 year and will add three-four projects every year”. He further told that “We are focusing on quality and timely delivery of properties with demand getting consolidated towards trusted builders”. It is very important for a builder to deliver high quality because quality is above profit and house is something which is not bought on daily bases.
The company has disclosed that they have recently launched 47-acre housing project in Gurugram, Haryana, comprising 764 Birla Navya independent floors and the response has been good so far despite pandemic. The price per unit is starting from Rs 1.3-3 crore. This project is in equal joint venture with Delhi-based Anant Raj Ltd. It was been known that a wholly-owned subsidiary of Century Textiles and Industries Ltd, is developing a 22-acre housing project in Mumbai. An official announcement was made by Mr. Jithendran that “We are developing a total of 850 apartments in this project at a cost of Rs 650 crore. We have launched 534 flats so far, of which 485 units are already sold out. One more thing he added that one project is also going on in Bengaluru, he said the company is constructing 218 units in an 8-acre project at a cost of about Rs 150 crore. It was also said that Birla estate is planning to develop projects in land bank owned by the group and is also looking at joint ventures with landlords. The company is having good vision and mission and main focus will be on four major markets of Mumbai, Bengaluru, Pune and Delhi-NCR. At last CEO of Birla estates also added that company has formed a joint venture with Subhadra Textiles to develop a 6-acre project in Bengaluru and “We will launch this project next year.” The main aim for Birla estates is to win the hearts of its customers by delivering best quality of product to them at reasonable cost. This is an great initiative because quality is very important factor especially in real estates business and this will definitely wins the heart of customers.
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